the “yeah, but” syndrome
Our first film was soil carbon cowboys, which we filmed in Mississippi (35 inches annual rainfall), North Dakota and Saskatchewan (about 14 inches each of yearly precipitation – rain, snow, dew). I screened soil carbon cowboys all over the world, and folks would say, “yes, it works in those places, but it wouldn’t work where I live.” So I filmed another one, in Georgia – south Georgia to be specific (100,000 beating hearts), and folks said “sure, it’s working in south Georgia, but it won’t work in north Georgia.” So we made a film in northern Georgia (this farm is medicine). “Yeah, but you won’t get those results in South Carolina.” So we made that one (givers & takers). But it was while filming in Norton, Kansas that the “yeah, but syndrome” grabbed me: Michael Thompson (during the drought) and his neighbor planted corn, the same corn, on the same day, in a rolling field – they didn’t even have a fence between their separate properties. Michael had been practicing no-till with cover crops with AMP grazing for 8 years, and his neighbor had not. When we filmed in July, Michael’s corn was taller, and a richer shade of green. His neighbor said, “yeah, but – you got more rain than me.”